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"Copy can never be too long. It can only be too boring."
You're recommendations in this post are money, Ben.
And a great place to strive for an unpredictable angle in your copy would be in your offer. Especially if your going to a virgin market (monkey underwear) who hasn't been tainted by reading pro level copy (internet marketing courses) every day.
Oh yeah, Ted just let me in on a secret that's relieved me of a huge blind spot in my writing and it just might do the same for you too now that you're seeing it here for the first time or being reminded of it.
Where do start once you've done your research and you sit down to write? The headline, the bullets or the offer?
Ted recommends starting with the order form. It his observation that if you wait till the very end of writing a piece to craft the offer and the order form you'll have a higher chance of being burned out and then you rush this crucial element of your letter so you can beat the deadline.
I agree with him. I've been there. It ain't pretty. Maybe you have too.
By the time I come down to the end of a 3-7 week bout with a letter -- I'm through with it. I'm ready to move on to something new. How nice would it be if at this time when you're on the ropes... your super duper offer and order form are ready to plug & play?
It's been dreamy for me. Try it out. See what you think.
Note Taking Nerd #2
www.mynotetakingnerd.wordpress.com
It's an extremely good idea, but I always start with bullets.
Why?
Because (at least in my case) the bullets become the "fodder" for my order forms. They also become the raw material for my headlines, subheads, emails, and everything else in between, too.
Ben