DISQUS

Crackerjack Selling Secrets: The 9 Horsemen Of The Email Copywriting Apocalypse

  • Ryan Healy · 1 year ago
    Great post, Ben. You're right... Ken owns "ethics." I love his work. Thanks for the additional suggestions.

    On a side note, the "4 Horsemen of the Apocalypse" were let loose a long time ago. They finished their work in 265 A.D., which may come as a relief to many believers.

    If you're interested, check out: http://snurl.com/71tcc

    Ryan
  • Dean · 1 year ago
    Cool imagery Ben.
    And a couple of new resources to check out - Thank you sir.
  • anitaashland · 1 year ago
    Thank you for the plug! Much appreciated. I was especially pleased to see Jay on the list; he is my mentor.

    This is a great list. I now have a few new lists to sign up for.
  • Ben Settle · 1 year ago
    Ryan: Thanks for the link dude -- although I don't agree with Dr. Jones on this. We can discuss (offline) sometime if you want.

    Dean: Hey Dean, thank you for stopping in. Glad you enjoyed it and I hope you get a ton of value from these resources (I know I have!)

    Anita: No problem, your site is cool and fun to read. Especially when you do the subject line round ups.
  • Jay White · 1 year ago
    Appreciate the kudos, Ben. You're not too shabby of a copywriter yourself, big guy. ;)

    On a side note, if you want to learn my method of successful email copywriting (the same method I use to write emails for Rich Schefren, Jeff Walker, Alex Mandossian, and a host of others), then keep your eyes peeled for not one, but TWO killer opportunities coming your way in the next few months.

    Stay tuned...
  • Kevin Francis · 1 year ago
    Ben,

    I kind of hate to say this...

    ...especially as this is an outstanding list of email copy resources...

    ...but those 4 Apocalyptic Equestrians were...

    ...BAD guys!

    So to link them with a list of great resources creates some confusion in the mind of the reader, I suggest.

    For example, when I started reading I was expecting an article about current or likely problems for copywriters.

    Maybe a better "theme"...

    ...given your love of movies...

    ...would be "The Magnificent 7" or (a bit more edgy) "The 47 Ronin".

    Perhaps it's just me.

    Anyway excellent post. This list is a great resource for any copywriter.

    Kevin Francis
  • Ben Settle · 1 year ago
    Hey Kevin,

    I hear what you're saying (and the thought did occur to me, too).

    But 1.) To me, the Mag. 7 isn't nearly as dramatic and cool sounding as the horsemen of the apocalypse. And 2.) I consider the above sort of like the horsemen -- bringing hell on all the bad email copywriting that's been going on lo these many years.

    Maybe try to think of it like a "Star Wars" movie -- enjoy the ride and try to ignore the "plot holes" :)

    Ben
  • Kevin Francis · 1 year ago
    LOL! You're right I'm being picky!

    The "Horsemen" analogy is certainly dramatic and grabs attention.

    Thanks again for the post!

    Kevin Francis
  • Jen Patton · 1 year ago
    Ben-

    I replied to your email saying how great it was but then I had to come check it out at your blog. It is even better read again.

    The information you provide is so valuable- I would have never found half of these guys on my own.

    And the way you presented it was really original- just awesome, awesome stuff.
  • Ben Settle · 1 year ago
    Thank you for stopping by and commenting Jen, I really appreciate it, and am very glad you enjoyed it.

    Ben
  • Ben Settle · 1 year ago
    Thank you "Note" -- very cool resource, I've known about Scott for a few years now, extremely savvy marketer (and that's putting it mildly!).

    Ben
  • Dean Kennedy · 1 year ago
    Thanks Ben, there are two new names here I haven't heard about before.

    You're so right about James Whelan, I love his emails, he's definitely a polarizing kind of guy. I must be one of his foxes -- his messages resonate with me.

    I've noted that trait recently with a few great marketers and speakers I've been exposed to -- they're great at attracting and repelling at the same time.
  • Ben Settle · 1 year ago
    Hey Dean, what's shakin', dude?

    I hear ya on that -- I once heard Dan Kennedy (I think it was him) say something about how you can almost tell how successful someone is by how polarizing they are.

    Ben