Ben, Another great insight that I am kicking myself for not thinking of myself.
Bullet points can be the strongest tool in a copywriter's toolbox, but as you point out, can easily get lost amid page after page of sameness.
Other techniques I like to use are: 1)write occasional bullet points in the form of questions, 2) Begin occasional points with strong action verbs, 3)include both a strong benefit and a negative it avoids. For example, 5 ways to make sure your reader hangs onto every word, without hype or sacrificing your credibility.
Another really powerful addition you can make to your bullet points is highly relevant testimonials.
In your example...
* How to let copywriters who get paid hundreds of thousands of dollars per year?
Do All The Dirty Work For You.
This may sound almost unbelievable but it?s absolutely true. Believe it or not, there is a way to get a monthly ?report? of all the best, most cutting edge copywriting techniques working right now?sent right to your home on a regular basis?and for under $100.
And guess what? This ebook is the ONLY place in the entire world where you can read about it.
You might add...
"Like John Smith, a business owner like you from Detroit...
"Ben I couldn't believe it. It's like having my own team of top-flight copywriters on call 24/7 for just $100 a month. This service is just plain fantastic."
This is a great way to increase credibility and break up your bullets.
Same thing with audio and video testimonials online.
All Comments
Another great insight that I am kicking myself for not thinking of myself.
Bullet points can be the strongest tool in a copywriter's toolbox, but as you point out, can easily get lost amid page after page of sameness.
Other techniques I like to use are:
1)write occasional bullet points in the form of questions,
2) Begin occasional points with strong action verbs,
3)include both a strong benefit and a negative it avoids. For example, 5 ways to make sure your reader hangs onto every word, without hype or sacrificing your credibility.
Thanks for the knowledge,
Charles Brown
http://dynamiccopywriting.blogspot.com
In your example...
* How to let copywriters who get paid hundreds of thousands of dollars per year?
Do All The Dirty Work For You.
This may sound almost unbelievable but it?s absolutely true. Believe it or not, there is a way to get a monthly ?report? of all the best, most cutting edge copywriting techniques working right now?sent right to your home on a regular basis?and for under $100.
And guess what? This ebook is the ONLY place in the entire world where you can read about it.
You might add...
"Like John Smith, a business owner like you from Detroit...
"Ben I couldn't believe it. It's like having my own team of top-flight copywriters on call 24/7 for just $100 a month. This service is just plain fantastic."
This is a great way to increase credibility and break up your bullets.
Same thing with audio and video testimonials online.
Kindest regards,
Andrew Cavanagh