Hey Ben, I assume you're referring to all those IM "gurus" who just love to brag about their new houses and cars ("paid for with cash"). But they swear up and down that it works - even if its a bald faced lie most of the time. Is it because they're trying to shake the last $50 out of desperate people?
If you want to know just how depraved the direct marketing (as well as political, legal and any other field where people who can persuade are held up almost to demigod status) world can be, then Ken's course will make it crystal clear.
He told me the room went cold when he taught that section.
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Let me put it this way...
One of the most frightening things I ever heard (really, my stomach dropped when I heard this) was when I heard CD#10 of Ken McCarthy's "Advanced Copywriting For Serious Info Marketers" course.
If you want to know just how depraved the direct marketing (as well as political, legal and any other field where people who can persuade are held up almost to demigod status) world can be, then Ken's course will make it crystal clear.
He told me the room went cold when he taught that section.
And after listening to it, I can see why...
Ben