I totally agree, Ben. You actually want your client to feel uncomfortable when he reads your ad the first time. Great ads take guts to publish.
David
· 1 year ago
Is there a URL where I can read this ad?
Ben Settle
· 1 year ago
Ryan: Funny thing was, this ad was not challenged at all. Even with the bizarre story and outlandish themes. In fact, I had to go back and tone it down a bit on my own (after realizing I went too far in a couple cases).
David: There is an url, but there's client confidentiality at stake, so not allowed to say
Ben
Daniel
· 1 year ago
Ben, if you can't give the client's url can you point to some examples?
Ben Settle
· 1 year ago
Sure, just about anything by Dan Kennedy, for starters.
Gary Halbert would be another (he even wrote a newsletter about it -- check out the newsletter talking about his personal ad.)
Definitely Matt Furey -- just about all his emails do this.
Ben
Kevin Francis
· 1 year ago
Ben,
Great post!
Suggests a couple of reasons why so much "Madison Avenue" mainstream advertising fails.
1. They forget completely about the audience. 2. When they do remember point #1 they fail to connect because they don't understand the audience. All too often they're wrapped up in their "media elite" cocoon.
All Comments
David: There is an url, but there's client confidentiality at stake, so not allowed to say
Ben
Gary Halbert would be another (he even wrote a newsletter about it -- check out the newsletter talking about his personal ad.)
Definitely Matt Furey -- just about all his emails do this.
Ben
Great post!
Suggests a couple of reasons why so much "Madison Avenue" mainstream advertising fails.
1. They forget completely about the audience.
2. When they do remember point #1 they fail to connect because they don't understand the audience. All too often they're wrapped up in their "media elite" cocoon.
Kevin Francis