DISQUS

Crackerjack Selling Secrets: Batman, Sociopaths & Sales Letters

  • Note Taking Nerd #2 · 12 months ago
    Wuttup Ben,

    Your point emphasizes what some copywriters forget.

    Copy is the least important factor in a piece bringing a smile to the face of everyone involved in a project.

    I've heard the value of the three vital components of a projects success broken down a couple of ways by different experts. It always comes down to approximately 40% offer, 50% list and 10% copy?

    When I was in the fundraising industry I found this to be absolutely positively true.

    Knowing the list I'm going to is hot and having a Jay Abrahamesque mountain of value proposition takes a humongous burden off my shoulders.

    Once these two are in the bag, I know I don't have to have platinum flowing from my fingers.

    I'll be o.k. just spinning gold. Hell, I might even get away with silver.

    It always helps to be reminded of what's really important when I get to work on project.

    Thanks again Ben for making today's writing easier for me.

    Note Taking Nerd #2
  • Ben Settle · 12 months ago
    Thanks for chiming in Note, always cool to hear your take on things. I don't know who was the first to say this, but it's 100% true: Copy is a sales multiplier, not a magic pill.

    Ben